Back in the day when I actually watched TV at home (prior to December, 1996), there were beer commercials for Old Milwaukee that had people doing different things while drinking Old Milwaukee beer. One involved boiling shrimp, shooting the breeze, and drinking, with the closing line (the theology of the commercial), "It doesn't get any better than this!"
Think about it for a minute...crustaceans, b.s., and beer as the high point of life?!! Makes me want to go get the 12-gauge off the gun rack in my beat up Chevy pickup (to continue the theme of the commercial) and blow my brains out if, as Judy Collins used to sing, "that's all there is." Now, granted, Old Milwaukee was hawking their product and didn't really want you to think about anything other than your thirst, but they were also presenting a rather effective case for the theology of the Sadducees who said, in essence, when you're dead, you're dead. Or, to put it into a movie dialog, it was one Tennessean's view at the Alamo the night before the last attack, "When you're dead, you're food for the worms...nothing more."
An entire genre of literature known as Existentialism has this beer commercial mentality at its heart; a heart which Jeremiah the prophet said was deceitful and desperately wicked long before the Existentialists were around.
Maybe some Christians involved with the advertising business should put their heads together and depict the Marriage Feast of the Lamb and its eternal Master of Ceremonies in such a way that it's not hokey or trite Christian bumper sticker theology but an event that will whet the appetites of the unquickened Elect out there with the ABSOLUTE TRUTH that, when you're there, "It DOESN'T get any better than this!!"
Got reservations made yet?
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